With the female lingerie market crammed with a vast range of underwear brands ranging from low cost and lower priced to designer and catwalk designer, the aggressive fight for market share is actually becoming tougher.
The female underwear market including bikinis and stockings is worth over two billion pounds within Britain. With such a highly profitable market the number of womens underwear brands who are using famous celebrity endorsements have seen growth. The most recent celebrities to put their face and bodies to female underwear brands include Mel B from pop sensations the Spice Girls, Katie Price aka Jordan and footballer wife Louise Redknapp.
Melanie B signed a contract with the popular brand Ultimo for a substantial half a million pounds. The pop singer Melanie B has been in the gym to show off her 6 pack in the press shots for the new range of ultimo womens lingerie. Melanie B follows in other celebrity footsteps. Another famous pop singer that modeled for a lingerie company is the striking Louise RedKnapp, she modeled for Triumph. The drive in sales for the womens bra and underwear brands using female celebs to endorse their bras and knickers have worked. Buy the latest bikini top and bottoms online.
A celeb endorsement will work well when the lingerie brand teams itself up with a well known person who has the same values and is a good match to the product and the knicker and bra brands target market.