Poker Craps And More

Advertised mobile broadband speeds and the actual speeds never seem to match. This disappoints broadband users who feel frustrated and lose faith in the provider. While advertising big numbers for speeds may be a good way to attract customers, it is considered unethical in orderf discoverinng ctual speed of their broadband connections.by many.

The most commonly used words to lure people into buying broadband connections are ‘up to’, with a large speed figure following them. The connection may theoretically be able to deliver that speed, however in reality, the users almost never experience such high speeds. Click here for info on the best mobile broadband.

To get rid of these false advertisements, operators in Sweden have decided to adopt a more ethical and truthful way of promoting their connection speeds. Four of Sweden’s main mobile network providers – 3, Tele2, TeliaSonera, and Telenor, have settled on a standard set of guidelines on advertising broadband speeds. As a result, customers will be able to see realistic speeds being advertised i.e. speeds that they will actually experience, rather than speeds that are just theoretically high.

The new regulations will come into force by September this year. They will help in maintaining a standard level of speeds offered by various broadband technologies. Therefore, when a speed of 3.6 Mbps is being advertised, the customer will know that he/she is being guaranteed at least 3 Mbps. Similarly, it will be 6 Mbps for advertised 7.2 Mbps and 10 Mbps for advertised 14.4 Mbps.

This initiative will be extremely beneficial in terms of honest marketing of broadband connections. The idea is to gain the customers’ trust and thereby increase the number of customers rather than trying to lure them through hollow promises. Hopefully, broadband providers in the UK will learn something from their Swedish counterparts.