May 6, 2009
My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions.
Here’s what we’ve found works best. Use these tips properly and your results will skyrocket.
1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.
2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can’t be, don’t send an email until you have something beneficial to say.
3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial “what’s in it for me?” test.
4. The copywriting tone and language should be personal and conversational, instead of stuffy and “corporate”.
5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.
6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.
7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.
8. Include “Email this to a friend” service in all your communications for pass along and viral marketing.
9. Tell your recipients to “white list” your email address so your future emails don’t end up in the “spam” filter.
10. Remail non-opens again one week later. This works great if your email service can pinpoint this information.
11. Copywriting of your emails and online marketing is your #1 key to much higher leads, sales and profits. So don’t entrust it to anyone other than an experienced successful copywriter and the best one you can afford. This is not the time to be penny-wise and pound-foolish.
There are many other email and online copywriting topics that are too variable to give you hard and fast answers to. They need to be studied first by a professional based on your specific business. These include text vs. html and best days to email.
Mike Pavlish of Profit Boosters Copywriting has written hundreds of successful email and online promotions for clients since 1978. Fees start at $3,000.00 and up. He can be reached at www.ProfitBoostersCopy.com
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Legal Requirements
- Bodily Injury Liability: $10,000/$20,000 Limit
- Property Damage Liability: $10,000 Limit
The state of Florida abides by a No-Fault system of rules meaning your insurance firm will cover the costs for your claims no matter who’s at fault, up to a specified limit. Since noone is found to be at fault, you end up losing some of your rights to sue with a no-fault system. The specifics of this type of legal system change for various states, but the overall construct is identical.
Personal Injurty Protection in your insurance coverage helps pay for “reasonable and necessary” medical costs for you and any passengers involved in the auto accident. Florida state law requires a minimum PIP auto insurance policy of $10,000 for one driver and $20,000 for all persons involved.
To keep financially protected in the event that you are involved in an auto accident with an individual who either does not hold insurance coverage or doesn’t have sufficient insurance to cover related damages, you should look into adding Uninsured Motorist Bodily Injury coverage to your Florida auto insurance policy policy. This added coverage is nonmandatory, but can help minimize expenses if you are in an accident with an uninsured and/or underinsured motorist.
The usual insurance rate for people in Floriday was $1,104 in 2003; the national usual was $914. There are many Floridians who incorrectly believe that they have no way of lowering their auto insurance premium. Every Last insurance underwriter has a slighly different process of computing a driver’s auto insurance premium so rates will vary by customer. You must to shop around to find out if you are getting a good rate or paying too much. Auto insurance comparison websites help you discover the cheap prices available in Florida, so mean Floridians can get a cheaper-than-average low rate on their coverage.
2007 had the first lessening in auto insurance since 1999. 2007 had a .5% to 1% decrease in rates from 2006. In 2008, insurance costs slowly started to inflate once again and 2009 will be about the same! Auto insurance comparison websites know that the only way to lower costs is to comparison shop. They bring competition straight to the driver and lower your insurance premiums utilizing the internet! You possibly may be able to receive lower insurance rates at another insurance firm and/or find that you’re entitled for particular auto insurance deals.
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Table linens should be utilized to capture the spirit of your party or occasion. Table linens include not only tablecloths but table napkins, place mats, chair covers and/or table skirting. The feeling of any gathering, whether it be formal or casual, can be defined by using table linens. It is not just the food you serve, but the linens you use, that really are the greatest way to let your invitees recognize what type of mood the dining should be. Because of this, you need to be certain you choose the best table linens for the event.
When planning to keep your dining casual, consider choosing table linens made of 100% basic polyester material. It is essential to be able to easily launder the linens because you will most likely be using them over again. This is what makes 100% basic polyester material a great choice. It is a permanent pressed, soil release fabric that is easy to take care of, retains its coloring and does not shrink. There are various linens that need unique handling such as dry cleaning, so you may want to avoid these for your casual dining. Guests will feel awkward if they think that precaution is necessary to avoid destroying your linens.
For a more formal dinner party or special occasion, the best table linens to choose from are the luxurious fabrics such as pintuck, crinkle, sparkle organza or satin. Each of these cloths are available in a variety of different colors which makes it easy to match them to your existing décor. Yet, if your dinner party or special occasion is happening away from the home and is considered a “one time event”, consider the alternative of renting linens such as tissue lame, iridescent crush, polystipe or matte satin. Guests who attend an event where a combination of tablecloths, table napkins, placemats, chair covers and/or table skirting is utilized will feel special and welcome.
Table linens do, in truth determine the tone of a party or special occasion based on what fabrics and patterns you use. Indeed, today’s host/hostess is actually only limited by his/her resourcefulness. Consider all the hard work your put into planning a special gathering and don’t allow a failure to match linens have your party look unfinished.
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Affiliates who make colossal amounts of money online are usually experts at marketing and many are constantly searching for tips via email newsletters and from marketing sites that will dramatically impact on their traffic and affiliate revenues.
If you want to be a successful affiliate, it is not too difficult to pick up email marketing tips and become an expert in this important and effective form of online marketing.
The first of many email marketing tips that you must be aware of is the fact that you must constantly look for ways to trap the email addresses of visitors to your site. It does not matter how few they are, the most important email marketing tips demand that you constantly grow your opt-in email list daily as you are involved with other campaigns. You could offer some valuable information through a special report to all who subscribe to your newsletter and thus leave you with their email addresses.
The way people actively seek clients to buy online is the same way that each site owner should aggressively be harvesting email addresses. It is a email marketing tip worth taking careful note of that a large opt-in email list is better than money in the bank. There are many online entrepreneurs who make a good regular income with nothing else other than their opt-in email lists. Of all email marketing tips you will ever come across, constantly building your opt in email list is the most valuable and powerful.
You will have to combine these tips here with the ultimate bulk email marketing secrets to get explosive results.
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Do you read all your Ezines? Or do you file them away in special folders and then forget about them?
I used to be like that.
When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.
But I soon became complacent about it. If anything, the 60-odd newsletters I was receiving each month became a burden. I was suffering from ‘information overload’.
Ezines contain a wealth of information. Every week, in hundreds of newsletters across the Web, experts share with their readers the latest tips, techniques and resources they’re using to succeed in the world of online business.
But if you don’t have a system for processing and organizing that information, you’ll quickly become overwhelmed by it.
I use a system that I call the ‘Ezine Encyclopedia’. This is how it works:
1. Open a document in Microsoft Word. At the top of this Word document, type in 15 to 20 ‘Category Headings’, one per line. These are the categories I use:
Ad Tracking
Affiliate Programs
Auction Sites
Auto Responders
Banner Advertising
Copy Writing
Credit Card Processing
Discussion Boards
eBook Compilers
eBook Promotion
eBook Publishing
Email Marketing
Ezine Advertising
Ezine Articles, Writing and Publishing
Ezine Promoting
Ezine Publishing
Free Classifieds
Free Software
HTML coding
Internet Marketing
Java Script
Joint Ventures
Online Community
Portal Websites
Search Engine Positioning
Traffic Building
Viral Marketing
Visitor Management
Web Hosts
Website Design
Website Promotion
Webstats
2. Now highlight all of these category headings. Then go to the toolbar at the top of your Word screen and click on ‘Format’. In the drop-down menu, click on ‘Style’. A new window will open with a box titled ‘Styles’. Click on ‘Heading 1′ and press ‘OK’. These category headings will now all appear in ‘Heading 1′ format.
3. Now place your cursor at the end of the first line (in my example, ‘Ad Tracking’) and press RETURN twice. Two paragraph marks (in ‘Normal’ style) will appear beneath your first category heading (this is where you will insert the text of your articles). Repeat this for each category heading (place your cursor at the end of the line, and hit RETURN twice).
4. When you see an ezine article that contains valuable information, highlight it, copy it, and paste it under the appropriate ‘Category Heading’.
5. Highlight the title of the ezine article and use the same procedure described above, but choose ‘Heading 2′ (instead of Heading 1).
6. Now click on INSERT in the toolbar of your Word screen and go down to ‘INDEX AND TABLES’. In the new window that opens up, click on ‘Table of Contents’. In the lower right of that window is a box with a white background that allows you to set the levels between 1 and 9. Choose 2. Then click ‘OK’.
You’ll find that your ‘Information Categories’ appear as Chapter Headings and the Title of the ezine articles appear as a Sections within a Chapter.
Notice that the page numbers at the far right of your Table of Contents are hyperlinked; you can go to any ezine article with the click of a mouse.
This Word document will become your personal ‘Ezine Encyclopedia’.
It will contain everything important that you’ve ever read in an ezine. Isn’t that better than having that information scattered amongst 20 or 30 ezines?
When you have in place a well organized system like this, it changes the way you view new information. Instead of feeling overwhelmed by new information, you’ll simply place it under the appropriate Information Category.
And when you need that information, instead of searching through dozens of folders in your email client, you’ll know exactly where it is. This system has saved me an enormous amount of time.
Eventually you’ll end up with a large document that contains as much valuable information as any web marketing book. And it’ll be much more up to date!
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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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