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1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere — old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.

2. You can append your sales letters at the end of your e-mail courses. People who take your e-mail courses can learn something valuable from you first, and when they’re done, they will be more receptive to your follow-up letters.

3. E-mail courses can help you attract visitors to your Web site. You can’t put everything in an e-mail course so you can actually place links within your e-mail course messages. These links can point to more information found on your site. You can promote your Web site’s URL in each message.

4. E-mail courses can help you gain more subscribers for your e-zine. Make people aware that subscribers of your e-zine are always the ones to get first dibs on your e-mail courses.

5. You can run your e-mail courses hands-free. You just need to create and arrange your e-mail messages in the order you want them to be delivered to your participants, then put them in a sequential autoresponder. Your e-mail courses then become your 24/7 promoter!

6. E-mail courses can help you get leads and you can promote your products or services to these people. And by making your e-mail courses 100% opt-in, the risk of being accused of sending unsolicited e-mails is significantly reduced.

7. People won’t ever need to download any special software before they can take your e-mail courses. All they need is an e-mail address. They can read your e-mail course lessons straight from their e-mail clients (Eudora, Pegasus, Outlook Express) or on the Web (Hotmail, Yahoo!Mail or any Web-based e-mail).

8. You can tailor your e-mail courses to promote specific products or services you are selling on your Web site. If your e-mail course consists of 10 lessons delivered in 10 e-mail messages, then people who take your e-mail course are exposed to your product or service 10 consecutive times. This definitely increases your chances of getting your product or service bought.

About The Author

Copyright (c) Shery Ma Belle Arrieta-Russ

Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today — free! — at http://WritingBliss.com. She also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.com for more info.

Effective real estate marketing technique is the foundation of a good real estate marketing system. And the real estate marketing system contains a list of specific actions required to successfully implement a specific real estate marketing technique.

Here’s an example of a real estate marketing technique that every agent and his and her uncle uses: “Offer a No Cost Obligation Competitive Marketing Analysis (CMA) to attract consumers.

Once you’ve established a relationship with the prospect you can then segue into your pitch to sell additional, higher-margin products and services that enhance the consumer’s interaction with the low-cost product or service.”

Specifically, you are angling for a “listing agreement”, and if you get it you can then add on “seller” giveaways to make the listing more appealing to buyers and therefore easier to sell (seller agrees to pay discount points, offer home warranty plans, agree to sell-lease backs, etc.)

No, I’m not talking about under pricing it to sell it quickly, or anything else unethical. Instead, I am talking about having open and honest dialogue with your seller to determine what kinds of concessions he or she is willing to make to get their properties sold. It could be a new paint job, a new roof, the installation of new carpet and anything else imaginable.

It’s important to realize that a real estate marketing technique is different than a tactic. While it is possible to have a tactical real estate marketing system without a sound, well-considered real estate marketing technique, it is rare to be able to develop one that withstands the test of time.

Some real estate marketing techniques are based on market dominance. In this scheme, agents are ranked based on their market share or dominance within their communities.

Still, other real estate marketing techniques are outright aggressive. They beg the questions whether you should grow your business or not, and if so, how fast.

Finally, other real estate marketing techniques are warfare based strategies. Ever hear of Guerilla Marketing? Well, that’s where the term comes from.

Using technique that you are comfortable with, that is more in keeping with your personality is recommended, because when the going gets tough you are so likely to abandon it. I’m starting to use the term more frequently these days, but only because it’s true; slow and steady wins a lot of races, and when you implement your real estate marketing techniques and strategies know that although the going may be slow initially, while you’ll eventually reap the benefits of your efforts.

Summarily, effective real estate marketing technique is the foundation of a good real estate marketing system, which is key to your short, intermediate and long term success.

May your real estate career be long and rewarding.

Lanard Perry is the author of “Farming Expired Listings” – a Real Estate Listing System Ebook that shows Realtors how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com to learn and earn more.

Imagine that you have been working on a file for the entire day and there was a power surge that caused your computer to ‘black out’. It would have been a frustrating experience for us as we had put in a lot of time and effort into it. I am sure that many of us would have experienced data loss in some form or another and have learnt to be wiser to backup our data to avoid any form of data loss.

Have you ever thought of a worst case scenario where a fire broke up and destroy your computer or where your laptop got stolen? Should that happen, the first thing that comes into your mind is the thousands of dollars that you spend on your computer or laptop and you would feel very upset about it. However, when you thought for a second moment, you started to realize that what is really valuable are the amount of data that you have built up over the years in it. Though hardware can always be replaced, even at no cost to you if you have insurance, but lost data is gone forever.

Lost data such as the thousands of mp3 and movies that you have downloaded from the Internet, thousands of digital photographs that are impossible to replace are lost in an instant. This form of data loss hits home especially hard when the laptop holds the lifeblood to your business. Imagine all your business contacts documents and contracts that you have painfully built up over the years would be vanished just like that. Your business would be wipe out overnight.

Do not wait for the worst to happen before you start to consider about data backup solution. Having a data backup solution will give you a peace of mind as you know that your data is in safe hand.

Justin Koh is a freelance writer whose articles have appear in most major ezine. You can find more of these at: http://www.backupcenter.info

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.