Virgin Media, the UK telecom provider, had recently announced that it plans to focus on improvement of broadband services it provides. As an initial step, it will upgrade the broadband packages of millions of its existing customers from 2MB to 10MB, and this program is expected to start in May this year.
The company proudly claims that the program will be the biggest ever broadband package upgrade to occur in the UK, and consequently, the company’s new fibre optic product portfolio will offer the 10-20-50 MB range. Thus, customers will now be able to access catch-up TV and online games, along with many other great new applications that run on these faster services.
The UK provider has also said that it was glad to be working towards increasing high speed broadband adoption levels in the country and fully supports the government’s Digital Britain initiative.
Neil Berkett, Chief Executive of Virgin Media is confident that with the new ‘up to 10, 20 and 50 MB’ packages, the company has certainly become the best broadband provider in the UK. He also said that the program was a result of the company’s dedication to its customers and that such improvement programmes and services eventually lead to customer satisfaction and loyalty.
There is no doubt that Virgin Media has gone an extra step to provide better services to its customers and the ball is now in the court of other providers, who must react to avoid losing a large chunk of their market share.