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January 16, 2009

What You Need To Know When Buying A Treadmill

Filed under: Templates Resources — admin @ 5:52 pm

Aerobic flyers, ab rollers, and other fitness fads may come and go, but the trusty treadmill has stood the test of time.Treadmills are much less likely to end up in next year’s garage sale for one simple reason-people use them.

Exercising at home has many perks, especially among today’s time-crunched families. Studies have shown that people who have home fitness equipment are more likely to exercise consistently than those who have gym memberships or attend fitness classes. At home, the machine is right there in sight, calling your name. It’s much easier to get a quick 20- minute workout when you don’t have to find matching socks or fight through gridlock traffic.

One of the main reasons people buy treadmills rather than other machines is because the movement required is something they already know how to do. With all the treadmills on the market, you really have to be a savvy shopper. Your first stop should be the nearest fitness specialty store. To make sure you get the best machine for your money, you should follow some tips.

Measure the space allocated for the machine both horizontally and vertically. You don’t want to bump your head on the ceiling every other step.Bring a measuring tape with you to the store. Leave home dressed for a workout. Test the equipment at the level you expect to use it and stay on the machine for at least 10-15 minutes.

Exercise equipment is not supposed to make you seasick. If the treadmill rocks back and forth, forget it. Sturdy construction will not only ensure durability, but also make your workouts more enjoyable. Parts of the machine should be welded together, not held together by nuts and bolts that will soon jiggle loose.

Shoppers may also want to consider purchasing a short-term gym membership to try out equipment. Many gyms offer a one-month trial membership and some even give one- to two-week free memberships.

Added features usually mean added dollars. Fancy programs and heart monitors may serve as motivation, but many people find these addons unnecessary. If you are pinching pennies, look for quality parts and sturdy construction, and skip the virtual racing programs and automated pacers. It is always better to go in knowing what you need, rather than letting a salesman talk you into something.

Sit down with the retailer and review the warranty. Get everything in writing and ask questions. Does the retailer assemble the treadmill? Does it have a weight limit? Be aware that some warranties may be voided if the user is over a specified weight. Keep all the packaging just in case you need to return the machine.

The first thing to investigate on a treadmill is the motor. Depending if you are walking or running, you can easily place 80 to 250 percent of you weight on the treadmill every time your foot hits the belt. It’s the motor’s job to take a beating and still keep a constant speed.

Overall motor strength is measured in ‘continuous’ horsepower. But, things get tricky, Some cheaper treadmills advertise a deceptively higher ‘peak’ horsepower rating to make up for below-average continuous-duty rating.

When inspecting the belt, comfortable length and width should be your main concern. Get a belt that is too short and, with one foul step, you could end up slamming into a wall. But too large a belt makes the treadmill work harder, adding wear and tear to the motor.

Advanced treadmills come with a series of customized workouts that act as your personal training coach. Some offer preprogrammed workouts that automatically adjust grade and speed as you exercise to keep your heart at a steady aerobic rate. There also is space to program several of your own workouts.

Buying a treadmill can be a costly investment. Many fitness experts will tell you that a solid, dependable treadmill costs at least $1,000. But knowing what to look for can save you hundreds of dollars.

Get the inside information for buying a buying a treadmill that is right for you.

The Opt-In Secret

Filed under: Great Marketing Tips — admin @ 1:37 am

Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.

You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.)

Unfortunately, many web site owners (yes, even the gurus) are not doing everything they can to maximize the number of people who opt-in from their website. In fact, many site’s opt-ins may actually be hurting their sales.

Here are a few tips on what to do and what not to do with your opt-in offer:

• You should definitely have a pop-up window with an opt-in form. While you may hate pop-ups, the fact is they work. There is even software available that makes it easy to create pop-ups that can not be blocked such as Armand Morin’s POPOver Generator. (http://www.money-teacher.com/popovergenerator.htm)

• Of course, you also need to place your opt-in on your web page. However, where you place it is extremely important. Your opt-in should be on the first fold in the upper left hand corner of EVERY page on your site.

• Always give a strong special bonus for people who opt-in. For example, “Sign up for my Teaching Newsletter and receive a free special report: How to Increase Reading Comprehension in the Classroom”

• DO NOT offer a free chapter of your e-book or even a free e-course. You may actually lose sales this way.

If you give away a free chapter of your e-book you are giving your customer the opportunity to not buy your book! Same is true with offering an e-course.

In both cases you may actually be providing enough free information so that the customer doesn’t actually have to buy your product. If nothing else, you are putting off the purchase which only gives the customer more time to not buy your product.

Again, what you want to do is capture your customer’s email address without giving them a reason to put off buying your product.

• DO offer something that compliments and is related to the product you are selling.

For example, it is fairly easy to create a newsletter about your niche market. Your can start by offering a monthly newsletter on tips, articles, Q&As, book reviews, web sites reviews etc. related to your niche market.

As you start to feel more comfortable, you can increase your delivery to bi-monthly, and eventually weekly. However, I would stay away from the daily newsletter. A daily newsletter is simply overkill and will decrease the value of the newsletter. Also, daily delivery will make broadcasts of special offers more difficult and less successful.

Many will tell you that it doesn’t matter too much what your opt-in is, so long as you capture the customer’s name/email. That’s utter nonsense.

Basically, the newsletter gives you a chance to drop in on potential customers for as long as they subscribe to your newsletter without ever distracting the customer away from your product.

However, if you are giving away a free chapter of your e-book, or even a 5-day e-course, after the initial follow-up email campaign is over (roughly 1 week), every email you send is simply advertising and your customers will see right through that (maybe even accuse you of spam).

As a middle school social studies teacher, I created an e-book on teaching strategies. When I changed my original web site opt-in offer from a free e-book chapter to a free newsletter, I not only increased my list, but also greatly increased the sales of my e-book.

Copyright 2004 Adam Waxler

About The Author

Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher’s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com