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Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you’re testing and tracking your strategies, you may be losing a great deal of time and money.

You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on the strategies that produce results.

When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no ’set in stone’ strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.

Ad Tracking CGI Scripts

LnkinLite http://www.dtp-aus.com/cgiscript/lnkinlte.shtml

If you’re looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track of the number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track the number of clickthroughs and instantly redirect your visitors to your URL.

Willmaster’s ProLinkz http://www.prolinkz.com/

This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers. Cost – $45.00

AdTrackZ http://www.adtrackz.com/

This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more. Cost – $47.00

Ad Tracking Services

LinkCounter http://www.linkcounter.com

A free service that tracks the clickthrough rates of your links. In addition to tracking your links, LinkCounter hides the URL of the link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.

HyperTracker http://www.hypertracker.com

The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more. Cost – Starting at $10.95 mo. They also offer a free version.

Adminder http://www.adminder.com

An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculates the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad. Cost – $19.95 mo. (for a limited time)

ROIbot http://www.roibot.com

ROIbot is a complete collection of tools for increasing your “Return on Investment.” One of their many tools is the ROIbot Ad Tracker. This powerful system will enable you to track your clickthroughs, where they come from, what browser your visitors are using, what operating system, and more. Cost – $17.00 mo.

Statcruncher http://www.Statcruncher.com

Statcruncher tracks and reports exactly which ads, banners and links are producing results. They provide you with access to their powerful web-tracking system that will enable you to track your ad campaigns 24 hours a day in real time. Cost – $49.00 yr.

If you’d rather not use any of the products and services listed above, you can use some alternative methods. Below are some example tracking methods you can use to track your response rates:

URL

You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address. Your coded link will still open your web page. Your code should look something like this:

http://www.yourdomain.com/?ad1

The text after the question mark should identify a specific ad. You can code it however you’d like.

To view your results, you’ll need to look at your log files. Your code will be displayed within your log files beside your URL.

Email

You can track your email responses to specific ads by using the email subject. Select a specific word to be placed within the email subject for each ad. Although you can request that a certain word be placed within the email subject, many times it won’t be supplied. To avoid this problem, you can create a special email link that will automatically fill in the subject when clicked on. Your link should look something like this:

mailto:you@yourdomain.com?subject=ad1

Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you’ll also save yourself a great deal of time and money.

Standards have changed. Until recently, people watched black and white images of the moon landing. As the TV set became increasingly common, the marvel of the achievement was enough to distract from any lacking in image quality.Picture quality has evolved over the ages for the better. An luckily for us, in line with the introduction of other technologies, HDTV comes along and changes everyones standards once again. Gone are the days when you could be happy with washed-out colors and a low resolution. Now you want a clearer picture and sharper colors, and you want it all for an affordable price.

HDTV is the pinnacle of TV technology.Throw out your old set top box! The quality of the image with HDTV is instantly noticed and appreciated. Picture it this way, watching a standard TV is like viewing the world through a dirty windowpane. With HDTV, there is no window. The images on the television screen are as close to lifelike as you can get, that is, without actually getting off the couch and watching real-life images. An HDTV can accomplish this feat with its high resolution; a million pixels, often more, combine to create a brilliant picture that will wow any viewer.

But technology always comes at a price. Fortunately, prices are falling every year. Five years ago, most people were priced out of the HDTV market.

Unfortunately, technology is never easy. You are not quaranteed crystal clarity straight out of the box.Nop, you will need a few more accessories like a blue ray dvd player or satellite decoder. This sends the HD channels to your television; without one, you can only watch standard programming. Second, you will need high-def channels. Your cable or satellite provider offers a line-up of HD channels, though the number of available HD channels is nowhere close the number of available standard channels. Third, you will need an HD show or movie. Not all shows broadcast on an HD station are necessarily high-definition; news programs are often broadcast in standard-definition, as are most daytime programs. If you are watching a standard-def show, you may see a black bar on either side of the screen. Also, since you are watching a standard-def show on a high-def screen, the picture will not be nearly as clear or as sharp as with an HD program. Only when you have all three elements – an HD box, channel and show – can you experience television like never before.

Visit Futaratty if you are looking for an LCD TV or any other television accessories.